![]() ![]() The re-industrialisation of the movement in 1987 (under the reference Calibre 400) was the occasion to introduce several improvements. In more than 50 years of history, the El Primero has evolved in many directions. Beyond its historical importance, El Primero’s longevity speaks for itself. Part of the trilogy of automatic chronograph movements that hit the market in 1969, it is the only one that is still produced to date. ![]() Presented in 1969, the Zenith El Primero has become an undisputed horological icon. Meet the new Zenith Chronomaster Sport, and don’t miss our video review above to see how it looks on the wrist. As 2021 kicks off, Zenith unveils a new sporty and technical iteration of the collection with a sharp new look outside and a significant boost inside. Today, it is the most emblematic expression of the iconic El Primero movement. More than 20 years later, this sports chronograph has become one of the brand’s key collections. “Allotting them is already a challenge,” he says.The Zenith Chronomaster has spawned numerous versions and generations since it was originally presented at the 1994 Basel watch fair. They are already asking for more.” Tornare says a gold version of the Chronomaster Sport is due this coming June. We sold 54 pieces online within a few hours of launching it, and the day after, I got calls from dealers in Singapore, Mexico, Madrid … everywhere. Will there be waiting lists? “I hope not,” says Tornare. By comparison, the Chronomaster Sport retails for $10,000, and according to Zenith CEO Julien Tornare, it is being produced in quantities that are only limited by production capacity. Pre-owned Daytona prices are equally absurd. On the secondary market, the 5711 is selling for upwards of $100,000, compared to its $30,000 retail price – for a steel watch. Zenith Photo ©Laurent Xavier MoulinThe other availability gap in the market the Zenith Chronomaster Sport is likely to fill is that left by the recent discontinuation of the Patek Philippe Nautilus reference 5711 which, even before it was cancelled, was obtainable only by wait list. Previous Zenith models that inspired the new Chronomaster Sport. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |